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7th TV Commercial shoot and stills for Nestle Purina Europe underway

posted Jan 5, 2011, 9:19 PM by Alida Delport   [ updated Jan 5, 2011, 9:45 PM ]
We are preparing for the 2011 Nestle Purina TV commerecials and stills. This will take place in Cape Town towards the end of Januray. It will be Cherie-Finesse's 7th sub-contracting assignment with Animal Stars for Nestle Purina Europe since we started in 2003. 
The Traditional Longhair Chinchillas are the official brand animal used on Gourmet and Fancy Feast products. Nestle Purina secured investment in their branding strategy last year by making a generous sponsorship that enabled us to get the Traditional Longhair Silver and Golden varieties accepted as a cat breed in its own right within the World Cat Federation. The breed now has show status in 30 countries around the world.
These cats escaped the short-nosed Persian modernization movement and resemble the looks of the old fashioned Persians of a century ago. In Europe there is increasing pressure by animal anti-cruelty activsts to stop breeding exptreme Persians.
We will blog the shoot for those who are interested. Blogging a filming event will be a first for Cherie-Finesse.